

But Apple clearly hasn’t abandoned the Windows platform despite claims of irregular updates. Whether such complaints are wholly valid, partially due to third-party (antivirus) software, or just sour grapes is up for debate. Instead, Microsoft Store users claim to be giving up their Apple devices and services such as Apple Music as a result of bad iTunes interactions. Multiple reviewers note their disbelief that the app works so poorly - the opposite of Apple’s early intent with iTunes, which was supposed to help lure PC customers to try Apple devices by demonstrating their ease of use and reliability compared with the Windows environment.

More recent gripes from users blast iTunes for problems with app activation and bricking connected devices during updates, requiring visits to the Apple Store. They’re not going to fix this - they want you to buy a Mac.” Don’t bother to complain, they don’t care. “It’s glitchy, it might scroll, it’ll probably crash. “This is a nightmare,” says one highly ranked review from September. User complaints run the gamut from a lack of regular updates to problems with stability, settings, multi-device synchronization, and creating ringtones. While the former two links lead directly to iTunes downloads, the Microsoft Store includes an app landing page with mostly negative reviews: 46% of responding Store users rated iTunes with only one star. While Apple officially updated its iTunes webpage today to steer Mac users toward macOS Catalina, which deprecates iTunes in favor of Finder-based device backup tools and separate media apps, Windows users are presented with three choices: standard 64-bit and 32-bit Windows apps, plus a Microsoft Store version built for Windows 10 S mode devices. Sixteen years after iTunes debuted on PCs - a gesture then-Apple CEO Steve Jobs likened to “giving a glass of ice water to somebody in hell” - the app shows no sign of leaving Microsoft’s platform, where it’s continuing to infuriate PC customers.

Today’s release of macOS Catalina may reduce complaints from Mac iTunes users regarding Apple’s famously bloated media management and playback app, but for Windows users, the misery appears set to go on indefinitely. Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10.
